Brands started loving the idea of
using GIFs in their content marketing strategy after finding them more appealing than images, but also cheaper (and easier) to be created, comparing to videos. As GIFs only last a few seconds, their file size is significantly smaller and the process of uploading them is faster comparing to videos, while the auto loop increases the effectiveness of a brand’s message. What’s more, their integration on the biggest social networks contributed to their revival and the increased exposure they’ve recently seen.